ASOS is a company that has used digital marketing to their advantage and has made them the biggest online fashion store in the world. Their main and biggest platform that they use is Instagram having over 13 million followers on their main account. Even with that many followers they still reply to comments on most of their posts and have great interaction with their customers. Their main digital marketing campaign that took their advertising to the next level was their #AsSeenOnMe campaign on Instagram. This campaign allowed for any customer of ASOS to post their outfit photos on Instagram with the hashtag; with now over 1.4 million posts on it. This allowed for ASOS to gain more brand engagement whilst also building a community of people who all recommend clothes to each other, thus spreading ASOS's market reach. Their SEO on Facebook and Google is massive for them as they are always at the top when consumers search for most clothing items. As soon as you use ASOS once you will have ads for the next week about more clothes and deals happening.