5 Free Marketing Tools for Your Small Business

5 March 2023

5 Free Marketing Tools for Your Small Business

People sitting around a table working on laptops

Starting a small business is neither easy nor cheap but marketing can be! We've put together 5 helpful websites to make marketing as easy as possible, and the best part is that they are FREE! So whether you're looking for high quality stock images, music or simple video editing make sure to keep reading. 

#1 CapCut

Recently, videos have received better results on the algorithms of different platforms, but editing even just a 30-second video can take hours! Simplify your life by using CapCut. With thousands of different user-generated templates, CapCut is sure to have something for your TikTok or Instagram Reel! All you need is to sign up for a free account and you're ready to go. Capcut also easily integrates with TikTok you can hop onto the latest trends before they die down. Try it out here.


Capcut Website Editing Suite

#2 Canva

Many users have raved about Canva and for good reason! Canva is one of the best free design websites whether you are a beginner or a professional. With a plethora of templates and tools, you can create stunning designs to match your brand easily. There are a few features that only Canva Pro subscribers can utilise but even so, there are still so much content for non-subscribers. Access Canva here.


Canva Website Home Page

#3 Google Trends

It's easy to get stuck on what content to produce so when it comes to brainstorming ideas, starting with trends in your industry is always a good idea. Google Trends is a tool that generates trending searches within an area based on a term or topic. Using the results, you can utilise similar keywords to ensure your small business is appearing where customers are searching. Try it out here.



Google Trends Website Home Page

#4 Pixabay

One of the biggest struggles with video content is finding a sound to accompany it. With all the different laws around music and copyright, royalty free is the safest way to go. Easily find the perfect track or sound effect on Pixabay's catalogue to match your brand. If you are a small business in the music industry you can even upload your own tracks! Check them out here.



Pixabay Website Music Home Page

#5 Unsplash

Whether you need inspiration for your next photoshoot or need a stock image to put in place of another temporarily, Unsplash is the website for you! Unlike the typical cheesy stock photos you would usually get, Unsplash partners with a community of photographers to curate a collection of high quality images. Access it here.



Unsplash Website Home Page

Marketing and creating content for your small business doesn't have to be so complicated. For more marketing advice for your small business, contact us for a FREE quote! 

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