How to Reel in an Audience as a Small Business
How to Reel in an Audience as a Small Business
Each day, over 95 million photos and videos are posted on Instagram alone and with the average attention span of a user only being 8 seconds, how do you breakthrough as a small business? Instagram Reels!
Instagram Reels are Meta's response to the success of TikTok's short-form videos which provide users with a plethora of content at a pace fast enough to meet their attention span. More recently, Instagram's algorithm has also began to prioritise the short-form video format compared to longer ones. Additionally, research reveals that accounts with less than 5,000 followers receive the highest engagement rates on Reels! If that doesn't get you excited as a small business, we don't know what will.
"Alright you've got me! I'll make post more Reels... but what do I even post?" We've got you covered! Here are a few ideas and examples for your next Reel.
Meet the Team
With the rise of AI and automation, human connection is more valuable than ever, so why not introduce your team! Or if you are your own team, share some fun facts about yourself. Showing the faces behind a small business positively impacts trustworthiness and helps foster an emotional connection with your audience. Check out how Boho Botanist did this:
Behind The Scenes
Who isn't intrigued about seeing what goes on behind the scenes? Audiences love this because it gives them the feeling of being included in a community. Whether you're doing a photoshoot, packing an order or buying supplies for your business, film it and take your audience on a journey with you! Have a look at how My Glow 2 did this:
Tell A Story
It's been said that every picture tells a story so why not do both? Tell your business' origin story or an interesting experience you've gone through. This is a simple but effective way to capture your audience's attention both audibly and visually! Keep in mind your audience's attention span is very limited so make sure you keep it short and sweet. Here's how Unicorn Eclipse did this:
To sum it up:
- Take advantage of Instagram Reels because that's where most consumers are
- Use Reels to expand your reach and build on your current audience
- Adding a face to your business helps facilitate connections with users
Now it's your turn to grab your phone and start creating those videos to reel your customers in! If you need more help with marketing your small business, reach out to us.
